The person behind it
I've run the business you're running.
Twelve years as COO of a family manufacturing and distribution business, working across four countries. I now do the same work inside other owners' companies — and I built Free to Build so it can be installed twelve businesses at a time.
01 Where this comes from
I wasn't advising the operation. I was inside it.
I trained in electronics before I trained in software — a technical baccalaureate in France, then Computing Science at the University of Glasgow, then two years in Kraków as an IT project manager. That is where the delivery discipline came from: scope, sequence, and the habit of shipping something that works rather than something that reads well in a plan.
Then twelve years as COO of a family manufacturing and distribution business. I ran B2B export across Europe — e-commerce, branding, logistics, distribution — and later the US and Canadian markets. Most of that work was unglamorous. Getting the quoting right. Getting inventory to tell the truth. Getting a process out of one person's head and into a form somebody else could run on a Tuesday.
I've had the 2am inventory problem. I've had the key-person problem, and the "nobody else knows how to quote this" problem. When you describe yours, I'm not translating it into a framework I read about. I've stood where you're standing.
Two days on a ridge. The business didn’t need me, and I was still running it on Monday.
That's what the systems buy you. Not distance from the business — room to think about it instead of just holding it together.
02 The journey
Four countries, one line of work.
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1988–2002
France
My parents escaped communism in 1988, I was raised in France. Technical baccalaureate in electronics.
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2002–2009
Scotland
Computing Science Degree, University of Glasgow.
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2009–2011
Poland
Software Dev, IT project manager.
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2011–2023
Poland
COO of a family manufacturing and distribution business. B2B export across Europe, then the US and Canadian markets.
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2023–
Canada
Fractional COO. FlowCraft. Free to Build.
03 What I actually believe
Small business owners are good people, and most of them are drowning.
They create the jobs. They carry the risk personally. They pay the taxes, they show up in their towns, and above everything they value being free — that's usually why they started in the first place.
And most of them are buried in the operation they built. Not because they're weak operators. Because they learned how to do the work brilliantly and nobody ever taught them how to build the machine that does the work.
Fixing that is not about replacing the founder. It's the opposite. A business that runs on systems hands the owner back the one thing the operation was eating: attention. And attention is what you need to build the thing beyond the business — the one that multiplies good in your family and in your community. Freedom from the grind, so there's freedom for the work you're actually meant to do.
I'm not a visionary and I don't pretend to be. I'm an executor. Give me a direction and I'll build the machine that makes it real.
This is the freedom the systems are for. Dinner at six, and my head actually in the room.
04 Credentials
Checkable, not decorative.
Every one of these is verifiable with the issuing body.
ISW — Instructional Skills Workshop
Certification · teachingPeer-based adult-learning certification. The cohort is facilitated, not lectured — this is what governs how it gets taught.
BPMN
Certification · processCertified in process mapping — the notation behind every workflow that gets installed.
DSDM / Atern
Certification · deliveryCertified in agile project delivery — how change actually lands in a working business.
Notion — certified
Certification · knowledgeThe knowledge layer: where the business writes itself down.
Asana Solutions Partner
Partnership · work managementOfficial partner — the tool most of these businesses will actually run their work in.
Softr Partner
Partnership · internal toolsOfficial partner — internal tools and portals without a developer.
Each partner’s mark is shown exactly as supplied — never redrawn, never recoloured.
05 Right now
Still doing the work.
I'm not a retired operator selling memories. Here's what's actually on my week.
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Fractional COO work
Inside real businesses, right now — the same installation, one company at a time.
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FlowCraft
The umbrella company. I also still run an e-commerce brand of my own, which keeps me honest about what the work actually costs.
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Free to Build
The twelve-week cohort this site sells.