I've run the business you're running.

Twelve years as COO of a family manufacturing and distribution business, working across four countries. I now do the same work inside other owners' companies — and I built Free to Build so it can be installed twelve businesses at a time.

Thomas Machura · Nova Scotia, Canada

Thomas Machura leaning against a whiteboard, arms folded

I wasn't advising the operation. I was inside it.

I trained in electronics before I trained in software — a technical baccalaureate in France, then Computing Science at the University of Glasgow, then two years in Kraków as an IT project manager. That is where the delivery discipline came from: scope, sequence, and the habit of shipping something that works rather than something that reads well in a plan.

Then twelve years as COO of a family manufacturing and distribution business. I ran B2B export across Europe — e-commerce, branding, logistics, distribution — and later the US and Canadian markets. Most of that work was unglamorous. Getting the quoting right. Getting inventory to tell the truth. Getting a process out of one person's head and into a form somebody else could run on a Tuesday.

I've had the 2am inventory problem. I've had the key-person problem, and the "nobody else knows how to quote this" problem. When you describe yours, I'm not translating it into a framework I read about. I've stood where you're standing.

Two days on a ridge. The business didn’t need me, and I was still running it on Monday.

That's what the systems buy you. Not distance from the business — room to think about it instead of just holding it together.

Four countries, one line of work.

  1. 1988–2002
    France

    My parents escaped communism in 1988, I was raised in France. Technical baccalaureate in electronics.

  2. 2002–2009
    Scotland

    Computing Science Degree, University of Glasgow.

  3. 2009–2011
    Poland

    Software Dev, IT project manager.

  4. 2011–2023
    Poland

    COO of a family manufacturing and distribution business. B2B export across Europe, then the US and Canadian markets.

  5. 2023–
    Canada

    Fractional COO. FlowCraft. Free to Build.

Small business owners are good people, and most of them are drowning.

They create the jobs. They carry the risk personally. They pay the taxes, they show up in their towns, and above everything they value being free — that's usually why they started in the first place.

And most of them are buried in the operation they built. Not because they're weak operators. Because they learned how to do the work brilliantly and nobody ever taught them how to build the machine that does the work.

Fixing that is not about replacing the founder. It's the opposite. A business that runs on systems hands the owner back the one thing the operation was eating: attention. And attention is what you need to build the thing beyond the business — the one that multiplies good in your family and in your community. Freedom from the grind, so there's freedom for the work you're actually meant to do.

I'm not a visionary and I don't pretend to be. I'm an executor. Give me a direction and I'll build the machine that makes it real.

This is the freedom the systems are for. Dinner at six, and my head actually in the room.

Checkable, not decorative.

Every one of these is verifiable with the issuing body.

ISW — Instructional Skills Workshop

Certification · teaching

Peer-based adult-learning certification. The cohort is facilitated, not lectured — this is what governs how it gets taught.

BPMN

Certification · process

Certified in process mapping — the notation behind every workflow that gets installed.

DSDM / Atern

Certification · delivery

Certified in agile project delivery — how change actually lands in a working business.

Notion — certified

Certification · knowledge

The knowledge layer: where the business writes itself down.

Asana Solutions Partner

Partnership · work management

Official partner — the tool most of these businesses will actually run their work in.

Softr Partner

Partnership · internal tools

Official partner — internal tools and portals without a developer.

Partnerships
Asana Asana Solutions Partner Free to Build
Softr Softr Official Partner Free to Build

Each partner’s mark is shown exactly as supplied — never redrawn, never recoloured.

Still doing the work.

I'm not a retired operator selling memories. Here's what's actually on my week.

  • Fractional COO work

    Inside real businesses, right now — the same installation, one company at a time.

  • FlowCraft

    The umbrella company. I also still run an e-commerce brand of my own, which keeps me honest about what the work actually costs.

  • Free to Build

    The twelve-week cohort this site sells.

If that's the seat you're in, the founding cohort is where I'd start.

Join the founding waitlist Cohort 1 · 8 seats · starts January 2027